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We get ourselves into the kids brand of a particular video game publisher. EA Kids. Name History: EA Kids (1993-1995; first era) Creative Wonders (1995-2000) EA Kids (2000-2010; second era) Short History: EA Kids was first launched in 1993 as the kids-oriented arm of Electronic Arts. It mainly published educational titles for the PC. In 1995, ABC (then recently under Buena Vista-ABC) acquired 50% of EA Kids, resulting in the company renaming itself to Creative Wonders. EA Kids/Creative Wonders mostly published licensed games with initial IPs including Sesame Street, Madeline, Schoolhouse Rock!, Dr. Seuss, and Arthur. ABC would sell its stake in Creative Wonders in 1997, making the company a wholly owned division of EA. EA would later merge its kids and family arm with Creative Wonders, relaunching EA Kids in 2000. By that time, it lost most of the IPs it had the rights to, notably Sesame Street and Dr. Seuss to NewKidCo and Arthur to The Learning Company. EA Kids by then had the video game rights to Cartoon Network shows, family-friendly MGM and Warner Bros films, EM.TV properties, among others along with some original IPs. The company would merge into EA outright in 2010 as part of a reorganization within the company, with most kid-friendly games since then bearing the standard EA name.
