Style is a very big thing when it comes to things like media or promotional material, but knowing how to use those styles can be very difficult if you have no clear view of what you want it to be. There is some sort of style to everything and nobody "owns" a specific style: If you were to draw a leaf, would you give it a stem, or just the leaf? Would you draw the veins or give it a face? Would it be round and flat or branch out and curled? Would it be green? Would there be a bite off of it with a little caterpillar next to it? Would you draw more than one? If so, would they be on a branch or in a pile? Style can be very complex, or very simple depending on what you want to convey: as seen in Kaufmo here, both sides of him are the same image but in different styles, one is simplistic while the other is regular Kaufmo. Both of them are different yet the same, you might say the left side is strange due to the jaggedness of the shapes and parts being monotone, while others would say it's better than the original because of the changes made to it. If you where to make a horror game with simplistic art, it probably wouldn't be very scary, while if it where to be more realistic, then it could make peoples skin crawl. If you were ever a child and had an insect picture book with real photos inside it, then you know the feeling you get from seeing that awful tarantula picture and daring your friends to touch it as if it were really on the page. But if it was a cartoony version, you wouldn't even care that it was there. Another example of this can come from texture packs in video games, take a 128×128 resolution block texture for minecraft: it can feel so wrong and uncanny to see something like a zombie with realistic eyes and mouth, while scaling down textures feels like the game just gets smaller. Optical illusions and hidden images use certain styles of drawing and pattern manipulation to fool your little human mind. If you were to compare Lethal Company to one of it's various rip offs, it would probably come down to the looks more than the actual games themselves. Style can be more than just the type of text you use, or how you scale your pixels, it can be used to convey emotion and feeling into an authors work, Vincent Van Goh pained landscapes, self portraits and everyday items and he changed his style a lot. Style is sort of a representation of ones self and how they view the world around them, whether there be imperfections or more than one style, it doesn't matter. How somebody changes and grows can be very apparent in their style(s). So use this information and create abominations or masterpieces, it doesn't matter, just go and create! I made this at 3am, I'm too tired for this
